Introduction to retail. This is to demonstrate to the reader that you have an understanding of the basic concepts of retail and some basic information about fashion retail. (About 150 words) Introduction to the company. Clearly identify the chosen fashion retailer, the relative size and position within the market. The retailer needs to have physical bricks and mortar stores (although they may also have an online presence), the retailers are large and have multiple stores. (About 250 words) Key relevant changes within the UK fashion retail.
Identifying the key relevant changes in the macroenvironment. Conducting a PESTLE analysis would be a good place to start. Any PESTLE analysis table should be put in the appendix. (About 600 words) Relevant changes within the micro environment. Relevant changes within the micro environment, for example competitors with specific examples, also need to be identified and discussed. (About 400 words) Suggest and discuss strategies and tactics that could be used. Using 2 to 4 key relevant changes (from the macro environmental analysis) that have been identified as the most relevant/biggest influence on the chosen retailer are to be highlighted. Using theories/ideas/concepts/etc. that have been covered in the module material and additional research, strategies and tactics that the retailer could employ are to be discussed and analysed. Also do the same, to a lesser extent, for 1 or 2 micro environmental challenges. (About 750 words)